GreenSight Technologies

project type

Ux/Ui, Branding

year

April 2025 – August 2026

role

Co-lead with Maxine Ancheta

co-lead with maxine ancheta

team

2 Leads, 4 Designers, 2 Devs

project overview

GreenSight came to Cal Poly Iter8 for a quoting tool redesign. I co-led a design team of 6 with Maxine Ancheta through the first phase. Two contracts later, I'm still designing for them. Three phases, from product to brand: a web platform redesign, a shipped mobile app, and a brand refresh for the ITAD conference floor.

Our team

Sophia Levin

Product Design Lead

Maxine Ancheta

Product Design Lead

Nikita Shankar

Product Designer

Logan Watson

Product Designer

Kotone Takada

Product Designer

Edrick Wong

Product Designer

In partnership with GreenSight's founders, Mackenzie Kettwig, Diego Curiel, and Jake Daniels

client testimonial

Mackenzie Kettwig

Mackenzie Kettwig

Co-Founder & Chief Product Officer, GreenSight Technologies

Co-Founder & Chief Product Officer, GreenSight Technologies

"We've been working with Sophia since she co-led a team of six at Iter8. She helped build GreenSight's design system, and a lot of what we've built since sits on that foundation. She's delivered our marketing materials and the mobile app alongside Maxine, for two years now."

"For a team of engineers, having someone who brings a real design perspective from outside our own thinking has been invaluable."

project outcomes

40 → 15

Clicks per quote for device technicians

Live on the App Store

GreenSight Technologies mobile app

fresh brand identity

Logo, color system, printed conference materials

what is greensight?

GreenSight uses AI to identify, price, and resell used electronics. The more devices that get recirculated, the fewer that end up in landfills.

End of use

End of use

A company retires a device.

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GreenSight

GreenSight

Scans, grades, and prices it.

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Back to market

Back to market

Resold, refurbished, or recycled.

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Less waste

Less waste

Fewer devices in landfills.

project timeline

April – June 2025

Quoting Tool, full team.

I led the dashboard design while Maxine led the sidebar work and quote flow.

June – September 2025

Scan-for-Value, with Maxine.

We co-designed the web and mobile app. Shipped and live on the App Store.

January 2026 – August 2026

Brand Refresh + Conference Materials, solo.

I refreshed GreenSight's identity and designed ITAD conference print materials.

quoting tool

Redesigning the quote from two angles

The problem

The Quoting Tool is GreenSight's web platform for pricing used devices. Every action in the old interface triggered a pop-up that pulled technicians out of their workflow. Many of those pop-ups looked nearly identical, making it easy to lose track of where you were in the process. Completing a single quote took around 40 clicks.

our foundation

Setting our team up for success

Maxine and I began the project by building a shared Notion page to frame the project's scope, goals, and deliverables. We also organized a FigJam board for research, hypothesis generation, and exploration allowing project stakeholders to comment and leave live feedback outside of our scheduled design reviews.

4 weeks in figjam

Research audits, hypothesis prioritization, ideation sketches, Crazy 8s, and live client feedback throughout.

check it out for yourself

what we uncovered

Modals interrupted the workflow

While documenting the quoting process, we found a consistent pattern; modals interrupted at critical steps. When editing items or setting prices, the modals blocked the quote table, forcing users to work from recall rather than referencing device specs or marketplace data.

the legacy quote flow

40+ Clicks per quote

The set prices modal was the culprit. It isolated each pricing decision, so users could not reference prices they had already set or see the full quote structure. The result: 40+ clicks per quote.

The set prices modal was the culprit. It isolated each pricing decision, so users could not reference prices they had already set or see the full quote structure. The result: 40+ clicks per quote.

ideation

Exploring solutions

GreenSight's scope covered two products: a redesign of the existing quoting flow and a 0→1 dashboard.

Kotone's hypothesis set the direction: stop the set prices modal from overloading users. Mine was about what replaced it, keeping device and pricing information available at every step. Maxine proposed the form, a side bar modeled on Notion's.

how might we statements

We ran Crazy 8s to land on the new quote flow. Technicians could price a single device while keeping the full quote and the prices they had already set in view.

the new quote flow

While Maxine, Logan, and Edrick ran Crazy 8s on the new quote flow, Kotone, Niki, and I ran Crazy 8s for the dashboard. We worked from our team moodboards, dot voting, and client comments to shape the data visualizations. Because there was no existing view to redesign, we started by asking Mackenzie for a list of which metrics belonged on the screen and who needed them.

the fix

A side panel cutting clicks from 40 to 15

We redesigned around an expandable sidebar that kept the quote table visible while giving each task room to focus. Drawers felt too cramped for the data technicians needed mid-quote, and full-page editors broke context.

Seamless editing, quoting, and exporting

Technicians price devices directly from the sidebar while the full quote table stays visible on the left.

the dashboard

GreenSight also needed a dashboard for technicians and managers to track quoting activity, team performance, and environmental impact in one place. I led a team of two designers to build an overview featuring customizable widgets, from environmental impact to units-per-hour trackers, letting each user optimize for different goals.

a design system built to grow

Our goal was to revitalize an interface built without design input. We built the system with design tokens and reusable components so the team could ship consistently across Quote Engine, Scan-for-Value, and the dashboard. Later, I extended it when I refreshed the identity for print.

scan-for-value

Appraising devices with AI

GreenSight brought Maxine and me back for a second contract to design Scan-for-Value for web, mobile and tablet. SFV (Scan for Value) is a tool that helps technicians make smarter decisions at intake by scanning devices, identifying specs, market data, and suggesting whether to resell, refurbish, or recycle.

web first, then mobile

We designed the web version first to integrate with GreenSight's existing suite and give admins visibility into scanning activity. The web platform provides a dashboard of all scanning sessions, user management, and a direct connection to the Quoting Tool so work flows between products without starting over.

the scan flow

With the web experience set, we extended the same flows to mobile. Technicians scan a device, the app identifies it, autofills the specs, then surfaces complete device details without manual entry. Multiple devices can be processed and reviewed in a single session.

Scan a device

Scan a device

Take a photo of any device to identify with artificial intelligence.

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Device details

Device details

Specs, category, and model fill in automatically.

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Queue & Review

Queue & Review

Process multiple devices in a single session.

pricing and session stats

Each scan returns a real-time appraisal that suggests whether to resell, refurbish, or recycle based on current market conditions. Technicians can monitor devices processed per hour, total session value, and environmental impact during a session.

Pricing results

Pricing results

Appraisal and device routing decisions.

Session stats

Session stats

Specs, category, and model fill in automatically.

Specs, category, and model populate automatically.

the brand refresh

From production to print

refining the identity

GreenSight asked me to refresh their identity alongside the print work. I redrew the logo using the headline font from the UI and turned the G into an arrow, carrying the recycling loop into the mark itself. I introduced a new color palette and built a centered stacked version alongside the horizontal, so the mark could hold up across a wider range of applications.

extending to print

I carried the refreshed identity into print for the ITAD conference, designing a standing banner, a hanging banner, and a brochure. A system built to hold up from screen to trade show floor.

Special thanks to the greensight team

Special thanks to the GreenSight team: my co-lead Maxine Ancheta, and Edrick Wong, Nikita Shankar, Logan Watson, and Kotone Takada, who showed up across three contracts and built the system with me. To GreenSight's founders, Mackenzie Kettwig, Jake Daniels, and Diego Curiel, thank you for the trust and the continuity. Especially to Mackenzie for the design reviews and for handing me the brand refresh. The kind of trust that comes from seeing the work over time.

Presenting the impact of the 40-to-15 click reduction to the founders.

in conclusion

Designing for impact

Three contracts, sixteen months, from product to brand. The design system Maxine and I built in the first phase is still GreenSight's foundation. It's what let Scan-for-Value ship consistently. It's what carried the brand refresh to the conference floor. Build the system once, well, and it keeps paying off

sophia.levin.design@gmail.com

based in: Oakland, California

available for: Freelance Projects & Full-Time

sophia levin

© 2026 Sophia Levin. All rights reserved

made in Framer

sophia.levin.design@gmail.com

based in: Oakland, California

available for: Freelance Projects & Full-Time

sophia levin

© 2026 Sophia Levin. All rights reserved

made in Framer

sophia.levin.design@gmail.com

based in: Oakland, California

available for: Freelance Projects & Full-Time

sophia levin

© 2026 Sophia Levin. All rights reserved

made in Framer