SOPHIA Levin

Minot Candles

Packaging

Branding

Photography

Minot Candles

Packaging

Branding

Photography

Minot Candles

Packaging

Branding

Photography

01 Overview

Minot Candles: A Communication System from Scratch

A cohesive system of photography, email, and social templates, designed so Minot’s team can easily manage their digital presence on their own.

TIMELINE

June 2025-26

CLIENT

Minot Candles (E-Commerce + Lifestyle)

TEAM

Flourish (Sophia Levin + Melody Julius)

TOOLS

Klaviyo, Figma, Canva, Lightroom, Photoshop

01 Overview

Minot Candles: A Communication System from Scratch

A cohesive system of photography, email, and social templates, designed so Minot’s team can easily manage their digital presence on their own.

TIMELINE

June 2025-26

CLIENT

Minot Candles (E-Commerce + Lifestyle)

TEAM

Flourish (Sophia Levin + Melody Julius)

TOOLS

Klaviyo, Figma, Canva, Lightroom, Photoshop

01 Overview

Minot Candles: A Communication System from Scratch

A cohesive system of photography, email, and social templates, designed so Minot’s team can easily manage their digital presence on their own.

TIMELINE

June 2025-26

CLIENT

Minot Candles (E-Commerce + Lifestyle)

TEAM

Flourish (Sophia Levin + Melody Julius)

TOOLS

Klaviyo, Figma, Canva, Lightroom, Photoshop

02

Brand System

Minot's established visual identity, designed by JaneMade. I worked within this system to build the email and social template library.

02

Brand System

Minot's established visual identity, designed by JaneMade. I worked within this system to build the email and social template library.

02

Brand System

Minot's established visual identity, designed by JaneMade. I worked within this system to build the email and social template library.

Brand Marks

Typography

ADOBE GARAMOND PRO ITALIC

Inspired by the Earth

Inspired by the Earth

Inspired by the Earth

MAISON MONO

BURN BY THE RHYTHM OF THE SEA. 

ADOBE GARAMOND PRO

Black currant, jasmine, and vanilla. Each scent is crafted to layer seamlessly with your space, grounding every room in warmth and intention.

Color Palette

ASH

DUNE

SAND

DUSK

ROSE

FLAME

SEAGLASS

SMOKE

03

Email Templates

We analyzed Minot's previous emails and categorized them into three types: product story-driven, collection/themed, and sales/text-based. After reviewing their brand guidelines, I built a moodboard, wireframed in Figma, and created modular templates in Klaviyo that the team could mix and match.

03

Email Templates

We analyzed Minot's previous emails and categorized them into three types: product story-driven, collection/themed, and sales/text-based. After reviewing their brand guidelines, I built a moodboard, wireframed in Figma, and created modular templates in Klaviyo that the team could mix and match.

03

Email Templates

We analyzed Minot's previous emails and categorized them into three types: product story-driven, collection/themed, and sales/text-based. After reviewing their brand guidelines, I built a moodboard, wireframed in Figma, and created modular templates in Klaviyo that the team could mix and match.

Seasonal Campaign

Mood-first campaigns built around a full-bleed hero, with interchangeable product blocks and editorial layouts that shift per season. Incorporating secondary color palette with primary.

Seasonal Campaign

Mood-first campaigns built around a full-bleed hero, with interchangeable product blocks and editorial layouts that shift per season. Incorporating secondary color palette with primary.

Seasonal Campaign

Mood-first campaigns built around a full-bleed hero, with interchangeable product blocks and editorial layouts that shift per season. Incorporating secondary color palette with primary.

Product Storytelling

Editorial layouts that lead with the scent's origin story. Full-width hero imagery alternates with split text-and-product blocks, using embossed textures and lifestyle photography to make each email feel like a moment, not a message.

Product Storytelling

Editorial layouts that lead with the scent's origin story. Full-width hero imagery alternates with split text-and-product blocks, using embossed textures and lifestyle photography to make each email feel like a moment, not a message.

Product Storytelling

Editorial layouts that lead with the scent's origin story. Full-width hero imagery alternates with split text-and-product blocks, using embossed textures and lifestyle photography to make each email feel like a moment, not a message.

Promotional

Offer-forward layouts built for conversion. Clear discount hierarchy, product grids with pricing, and direct CTAs, designed so the deal reads in under 3 seconds.

Promotional

Offer-forward layouts built for conversion. Clear discount hierarchy, product grids with pricing, and direct CTAs, designed so the deal reads in under 3 seconds.

Promotional

Offer-forward layouts built for conversion. Clear discount hierarchy, product grids with pricing, and direct CTAs, designed so the deal reads in under 3 seconds.

04

Social Media Templates

Templates built in Canva for Pinterest and Instagram. Three content categories, each serving a distinct role in the customer journey: education, aspiration, and conversion.

04

Social Media Templates

Templates built in Canva for Pinterest and Instagram. Three content categories, each serving a distinct role in the customer journey: education, aspiration, and conversion.

04

Social Media Templates

Templates built in Canva for Pinterest and Instagram. Three content categories, each serving a distinct role in the customer journey: education, aspiration, and conversion.

Product Spotlight

Templates built to highlight each scent's name, notes, and backstory. A few layout options per product so the marketing team isn't locked into one format.

Product Spotlight

Templates built to highlight each scent's name, notes, and backstory. A few layout options per product so the marketing team isn't locked into one format.

Product Spotlight

Templates built to highlight each scent's name, notes, and backstory. A few layout options per product so the marketing team isn't locked into one format.

Editorial

Narrative-led templates connecting scent to memory and personal moments.

Editorial

Narrative-led templates connecting scent to memory and personal moments.

Editorial

Narrative-led templates connecting scent to memory and personal moments.

Educational

Carousel-first format with a hook headline and a single actionable takeaway per card.

Educational

Carousel-first format with a hook headline and a single actionable takeaway per card.

Educational

Carousel-first format with a hook headline and a single actionable takeaway per card.

Educational

Carousel-first format with a hook headline and a single actionable takeaway per card.

05

INTO THE LENS

Three Photoshoots

Templates built in Canva for Pinterest and Instagram. Three content categories, each serving a distinct role in the customer journey: education, aspiration, and conversion.

Seaside Tablescape

A coastal-inspired tablescape shoot: linen, ceramics, and soft natural light. Produced versatile assets for email, social, and web.

⭐️

Connect to Content

Add layers or components to make infinite auto-playing slideshows.

⭐️

Connect to Content

Add layers or components to make infinite auto-playing slideshows.

Seaside Tablescape

Templates built to highlight each scent's name, notes, and backstory. A few layout options per product so the marketing team isn't locked into one format.

⭐️

Connect to Content

Add layers or components to make infinite auto-playing slideshows.

Seaside Tablescape

Templates built to highlight each scent's name, notes, and backstory. A few layout options per product so the marketing team isn't locked into one format.

05

PHOTO

3 Photoshoots

Three lifestyle campaigns shot for multi-channel use across email, social, and web.

SEASIDE TABLESCAPE

A coastal-inspired tablescape shoot: linen, ceramics, and soft natural light. Produced versatile assets for email, social, and web.

WINTER COLLECTION LAUNCH

Darker tones, layered textures, and candlelit atmosphere. Produced hero assets for the collection launch alongside evergreen lifestyle imagery for the colder months.

⭐️

Connect to Content

Add layers or components to make infinite auto-playing slideshows.

EDITORIAL

Narrative-led templates that connect scent to memory and personal moments. Designed for longer dwell time and saves rather than quick product discovery.

⭐️

Connect to Content

Add layers or components to make infinite auto-playing slideshows.

06

OUTCOMES

Reflection

Minot now has a complete system behind its brand presence. Not just beautiful assets, but a replicable framework for how they show up across every channel. The email templates give their team flexibility without sacrificing consistency. The social templates make it easy to stay on-brand at volume. The photography gives them a visual library that feels intentional, not stock.

200+

Assets Delivered

Three lifestyle campaigns shot for multi-channel use across email, social, and web.

Three lifestyle campaigns shot for multi-channel use across email, social, and web.

Three lifestyle campaigns shot for multi-channel use across email, social, and web.

52%

Email Open Rate

Click-through rate grew 86%, from 2.07% to 3.85%, across the Klaviyo template system.

Click-through rate grew 86%, from 2.07% to 3.85%, across the Klaviyo template system.

Click-through rate grew 86%, from 2.07% to 3.85%, across the Klaviyo template system.

3

Template Systems

Email, Pinterest, and Instagram. Built for the team to run independently.

Email, Pinterest, and Instagram. Built for the team to run independently.

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01 Overview

Communication System from Scratch

Photography, email, and social, designed to work as one system Minot's marketing team could run independently. I partnered with Melody Julius (Flourish) to execute this visual communication system for Minot Candles. Melody set the creative direction and client strategy, while I owned the end-to-end execution: styling and art directing the photoshoots, designing the modular Klaviyo email architecture, and building the Canva template system.

01 Overview

Communication System from Scratch

Photography, email, and social, designed to work as one system Minot's marketing team could run independently. I partnered with Melody Julius (Flourish) to execute this visual communication system for Minot Candles. Melody set the creative direction and client strategy, while I owned the end-to-end execution: styling and art directing the photoshoots, designing the modular Klaviyo email architecture, and building the Canva template system.