TABLE OF CONTENTS
OUTCOMES
3 photoshoots inspired a revamp of Minot's entire communications system across email marketing and social media strategy.
ABOUT THE PROJECT
A hot honey that's equal parts sweet and heat.
From street art archives to honey experiments, here's how Hella Hot came to life.
ABOUT THE PROJECT
Moodboard
I pulled my inspirations from eye-catching condiment brands and Oakland’s street art archives.
HAND LETTERING
From street art archives to honey experiments, here's how Hella Hot came to life.
HAND LETTERING
Hand Lettering Exploration
I experimented with mixing the anatomy of the typefaces DX Slight and Estrella Early.
HONEY TYPOGRAPHY
Honey Typography
I wanted to bring honey-like dimension to my typography through highlights and depth. Using an actual honey bottle, I squeezed custom honey letterforms, and the resulting texture brought an authentic, tactile quality that couldn't be achieved digitally.
FINAL DESIGN
Bold typography, vibrant colors, and Oakland energy in every drizzle. It's HELLA HOT!
The final label captures the bold, playful energy I was aiming for. Next step: getting Hella Hot on store shelves!
