Hella Hot

Graphic Design

Photography

Skip the process

TIMELINE

5 Weeks

SKILLS

Packaging Photography

Project

Graphic Design III

TEAM

Solo

Hella Hot

Graphic Design

Photography

Skip the process

TIMELINE

5 Weeks

SKILLS

Packaging Photography

Project

Graphic Design III

TEAM

Solo

Hella Hot

Graphic Design

Photography

Skip the process

TIMELINE

5 Weeks

SKILLS

Packaging Photography

Project

Graphic Design III

TEAM

Solo

( 00-01 )

ABOUT THE PROJECT

Hella hot is hella hot.

Hot honey infused with Calabrian chilies featuring bold typography inspired by Oakland’s street art. Featured in Cal Poly 2025 Juried Student Exhibition.

( 00-01 )

WHY HIRE ME?

I design at the intersection of product and graphic design, blending strategy with creativity. From UX to branding, marketing, packaging, and animation. I don’t just stick to one label because I approach design from every angle.

Fast delivery

We move quickly without cutting corners—weeks, not months.

Fast delivery

We move quickly without cutting corners—weeks, not months.

Fast delivery

We move quickly without cutting corners—weeks, not months.

Clean design

No clutter. Just intuitive, modern layouts that guide users and build trust.

Clean design

No clutter. Just intuitive, modern layouts that guide users and build trust.

Clean design

No clutter. Just intuitive, modern layouts that guide users and build trust.

One team, all in

Branding, UI/UX, dev. Our team handles it all under one roof.

One team, all in

Branding, UI/UX, dev. Our team handles it all under one roof.

One team, all in

Branding, UI/UX, dev. Our team handles it all under one roof.

Built to scale

Our systems grow with you, from landing pages to full-scale platforms.

Built to scale

Our systems grow with you, from landing pages to full-scale platforms.

Built to scale

Our systems grow with you, from landing pages to full-scale platforms.

Performance

Fast to load. Fast to build. Your site should perform as well as your product does.

Satisfied customers

Make it easier for people to get what they came for. Better UX means fewer drop-offs and more conversions.

Fully responsive

One experience across all screens. From mobile, through tablet to desktop.

( 00-02 )

CHALLENGES

The challenge wasn’t making it cooler — it was making it stronger. The brand had all the visual polish, but zero edge. It wasn’t speaking to the right audience. It felt like a lifestyle brand in a performance category. That gap was losing them customers who wanted more substance.

We had to reposition ARK without losing its visual foundation. We kept what worked — clean design, aspirational imagery — but added tension, clarity, and real competitive weight. From typography to tone of voice, every decision pushed ARK closer to something iconic.

( 00-01 )

WHO WE ARE?

You don’t need fifty slides, ten calls, and six personas to build something good. You need a clear idea, the right tools, and a team that gives a damn. That’s what Pokota is.

Everything you need.

From naming and brand strategy to design and development — we offer full-service builds without the fluff.

Everything you need.

From naming and brand strategy to design and development — we offer full-service builds without the fluff.

One team.

No handoffs, no third parties, no confusion. You work with the same core team from kickoff to launch.

One team.

No handoffs, no third parties, no confusion. You work with the same core team from kickoff to launch.

Small on purpose.

We stay lean so we can move fast, stay personal, and stay focused. No middlemen. No slowdowns.

Everything you need.

From naming and brand strategy to design and development — we offer full-service builds without the fluff.

One team.

No handoffs, no third parties, no confusion. You work with the same core team from kickoff to launch.

Small on purpose.

We stay lean so we can move fast, stay personal, and stay focused. No middlemen. No slowdowns.

( 00-02 )

POKOTA IN NUMBERS

Numbers don’t say everything, but they help. Here’s a quick look at where we’ve been and what we’ve built.

Check all projects

( 00-02 )

POKOTA IN NUMBERS

Numbers don’t say everything, but they help. Here’s a quick look at where we’ve been and what we’ve built.

Check all projects

60+

Brands built from scratch.

60+

Brands built from scratch.

24h

Average feedback turnaround.

24h

Average feedback turnaround.

100%

Designed and developed in-house.

100%

Designed and developed in-house.

Increase in conversions.

60+

Brands built from scratch.

24h

Average feedback turnaround.

100%

Designed and developed in-house.

Increase in conversions.

( 00-03 )

FOUNDERS

Pokota is led by two founders who care about craft, clarity, and building things that hold up under real use.

Sophie Taylor

Founder

Sophie Taylor

Founder

Ella Morgan

Co-Founder

Ella Morgan

Co-Founder

Sophie Taylor

Founder

Ella Morgan

Co-Founder

( 00-03 )

OUR CLIENTS

We’ve partnered with forward-thinking companies across tech, retail, SaaS, and lifestyle.

( 00-03 )

OUR CLIENTS

We’ve partnered with forward-thinking companies across tech, retail, SaaS, and lifestyle.

( 00-06 )

FAQ

These are the most common questions. Answered with no spin, no filler. Still have one? Reach out and ask.

How soon can we start?

Usually within 1–2 weeks. It depends on availability and project fit. Once we align, we move fast.

What if I only need design or just dev?

That works. We can jump in where it makes sense — design only, dev only, or both. Totally up to you.

Do you offer ongoing support?

Yes. You’ll get 1 week of post-launch support. If you need longer-term help, we can set up a monthly retainer.

Can I update the site myself later?

Absolutely. You’ll have full access and control — plus training or handoff docs if needed.

What’s your typical process?

Kickoff call, concept phase, daily async updates, shared boards, and 2-day check-ins. You’ll always know where things stand.

How do payments work?

50% upfront, 50% on delivery — unless we agree on something else. We keep it simple and fair.

How soon can we start?

Usually within 1–2 weeks. It depends on availability and project fit. Once we align, we move fast.

What if I only need design or just dev?

That works. We can jump in where it makes sense — design only, dev only, or both. Totally up to you.

Do you offer ongoing support?

Yes. You’ll get 1 week of post-launch support. If you need longer-term help, we can set up a monthly retainer.

Can I update the site myself later?

Absolutely. You’ll have full access and control — plus training or handoff docs if needed.

What’s your typical process?

Kickoff call, concept phase, daily async updates, shared boards, and 2-day check-ins. You’ll always know where things stand.

How do payments work?

50% upfront, 50% on delivery — unless we agree on something else. We keep it simple and fair.

How soon can we start?

Usually within 1–2 weeks. It depends on availability and project fit. Once we align, we move fast.

What if I only need design or just dev?

That works. We can jump in where it makes sense — design only, dev only, or both. Totally up to you.

Do you offer ongoing support?

Yes. You’ll get 1 week of post-launch support. If you need longer-term help, we can set up a monthly retainer.

Can I update the site myself later?

Absolutely. You’ll have full access and control — plus training or handoff docs if needed.

What’s your typical process?

Kickoff call, concept phase, daily async updates, shared boards, and 2-day check-ins. You’ll always know where things stand.

How do payments work?

50% upfront, 50% on delivery — unless we agree on something else. We keep it simple and fair.

( 00-08 )

BLOG

This is where we share what’s actually worth doing.

Discover all articles

Why most SaaS websites looks the same (and how to not be one of them)

Your Website Isn’t “Almost There” — It’s just not working

Branding isn’t what you think it is.

( 00-03 )

SUMMARY

The new ARK doesn’t just look premium — it feels built to win. The brand now carries focus, intent, and personality across every touchpoint. It speaks to athletes, not just trend followers. And it shows up like a brand people can actually trust.

We delivered a full brand refresh including strategy, identity, voice, and rollout across packaging, digital, and social. The rebrand helped ARK drive higher retention, stronger community engagement, and opened the door for key retail partnerships. Not just better — category-leading.