Pawsh

Duration

5 Weeks

TEAM

Sophia Levin, Brandon Schwartz, Liz Ridley Sonia Andrade, Dominic Corriente

SERVICES

TOOLS

PPA Student Design Competiton

Jump to Solution

Pawsh

Duration

5 Weeks

TEAM

Sophia Levin, Brandon Schwartz, Liz Ridley Sonia Andrade, Dominic Corriente

SERVICES

TOOLS

PPA Student Design Competiton

Jump to Solution

Pawsh

Duration

5 Weeks

TEAM

Sophia Levin, Brandon Schwartz, Liz Ridley Sonia Andrade, Dominic Corriente

SERVICES

TOOLS

PPA Student Design Competiton

Jump to Solution

TABLE OF CONTENTS

3 Photoshoots

Email Marketing

Social Media Templates

OUTCOMES

3 photoshoots inspired a revamp of Minot's entire communications system across email marketing and social media strategy.

300+ Assets

Three lifestyle campaigns crafted and photographed for multi-channel use.

52% Open Rates

From clicks to customers via thoughtful lifestyle positioning.

Unified Social Strategy

One visual language across email, Pinterest, and Instagram.

300+ Assets

Three lifestyle campaigns crafted and photographed for multi-channel use.

52% Open Rates

From clicks to customers via thoughtful lifestyle positioning.

Unified Social Strategy

One visual language across email, Pinterest, and Instagram.

ABOUT THE PROJECT

Formory had the tech. What they lacked was presence. The product was solid, the team was sharp, but the branding and site told a different story. They looked like every other SaaS startup in the feed.

We helped Formory reposition their brand with a stronger identity, clearer messaging, and a website that actually worked for their product. The goal wasn’t just to redesign. It was to give Formory a voice, a look, and a user experience that could hold its own in a crowded market.

ABOUT THE PROJECT

SUMMARY

The result was more than a new site. It was a shift in perception. Formory went from “just another tool” to a product with a point of view.

We delivered a refreshed identity, UX-focused layouts, and a fast, responsive site that’s easy to manage. More engagement, higher demo requests, better onboarding flow — and finally, a digital presence that reflects the product’s actual value.