Pawsh

Graphic Design

Photography

Skip the process

TIMELINE

5 Weeks

SKILLS

Packaging Branding

Project

PPA Student Design Competiton 2025

TEAM

Sophia Levin, Brandon Schwartz, Liz Ridley Sonia Andrade, Dominic Corriente

Pawsh

Graphic Design

Photography

Skip the process

TIMELINE

5 Weeks

SKILLS

Packaging Branding

Project

PPA Student Design Competiton 2025

TEAM

Sophia Levin, Brandon Schwartz, Liz Ridley Sonia Andrade, Dominic Corriente

Pawsh

Graphic Design

Photography

Skip the process

TIMELINE

5 Weeks

SKILLS

Packaging Branding

Project

PPA Student Design Competiton 2025

TEAM

Sophia Levin, Brandon Schwartz, Liz Ridley Sonia Andrade, Dominic Corriente

( 00-01 )

ABOUT THE PROJECT

Formory had the tech. What they lacked was presence. The product was solid, the team was sharp, but the branding and site told a different story. They looked like every other SaaS startup in the feed.

We helped Formory reposition their brand with a stronger identity, clearer messaging, and a website that actually worked for their product. The goal wasn’t just to redesign. It was to give Formory a voice, a look, and a user experience that could hold its own in a crowded market.

( 00-01 )

WHY HIRE ME?

I design at the intersection of product and graphic design, blending strategy with creativity. From UX to branding, marketing, packaging, and animation. I don’t just stick to one label because I approach design from every angle.

Fast delivery

We move quickly without cutting corners—weeks, not months.

Fast delivery

We move quickly without cutting corners—weeks, not months.

Fast delivery

We move quickly without cutting corners—weeks, not months.

Clean design

No clutter. Just intuitive, modern layouts that guide users and build trust.

Clean design

No clutter. Just intuitive, modern layouts that guide users and build trust.

Clean design

No clutter. Just intuitive, modern layouts that guide users and build trust.

One team, all in

Branding, UI/UX, dev. Our team handles it all under one roof.

One team, all in

Branding, UI/UX, dev. Our team handles it all under one roof.

One team, all in

Branding, UI/UX, dev. Our team handles it all under one roof.

Built to scale

Our systems grow with you, from landing pages to full-scale platforms.

Built to scale

Our systems grow with you, from landing pages to full-scale platforms.

Built to scale

Our systems grow with you, from landing pages to full-scale platforms.

Performance

Fast to load. Fast to build. Your site should perform as well as your product does.

Satisfied customers

Make it easier for people to get what they came for. Better UX means fewer drop-offs and more conversions.

Fully responsive

One experience across all screens. From mobile, through tablet to desktop.

( 00-02 )

CHALLENGES

The problem wasn’t aesthetics, it was understanding. The old site looked clean but lacked structure. Users didn’t know what it offered, why it mattered, or what to do next.

We had to rethink the content hierarchy, find a voice that felt human, and rebuild the UX to guide users toward action. The hardest part was balancing technical depth with simplicity — explaining the product without overloading the page. Every decision came down to: will this help someone understand and trust Formory faster?

( 00-01 )

WHO WE ARE?

You don’t need fifty slides, ten calls, and six personas to build something good. You need a clear idea, the right tools, and a team that gives a damn. That’s what Pokota is.

Everything you need.

From naming and brand strategy to design and development — we offer full-service builds without the fluff.

Everything you need.

From naming and brand strategy to design and development — we offer full-service builds without the fluff.

One team.

No handoffs, no third parties, no confusion. You work with the same core team from kickoff to launch.

One team.

No handoffs, no third parties, no confusion. You work with the same core team from kickoff to launch.

Small on purpose.

We stay lean so we can move fast, stay personal, and stay focused. No middlemen. No slowdowns.

Everything you need.

From naming and brand strategy to design and development — we offer full-service builds without the fluff.

One team.

No handoffs, no third parties, no confusion. You work with the same core team from kickoff to launch.

Small on purpose.

We stay lean so we can move fast, stay personal, and stay focused. No middlemen. No slowdowns.

( 00-02 )

POKOTA IN NUMBERS

Numbers don’t say everything, but they help. Here’s a quick look at where we’ve been and what we’ve built.

Check all projects

( 00-02 )

POKOTA IN NUMBERS

Numbers don’t say everything, but they help. Here’s a quick look at where we’ve been and what we’ve built.

Check all projects

60+

Brands built from scratch.

60+

Brands built from scratch.

24h

Average feedback turnaround.

24h

Average feedback turnaround.

100%

Designed and developed in-house.

100%

Designed and developed in-house.

Increase in conversions.

60+

Brands built from scratch.

24h

Average feedback turnaround.

100%

Designed and developed in-house.

Increase in conversions.

( 00-03 )

FOUNDERS

Pokota is led by two founders who care about craft, clarity, and building things that hold up under real use.

Sophie Taylor

Founder

Sophie Taylor

Founder

Ella Morgan

Co-Founder

Ella Morgan

Co-Founder

Sophie Taylor

Founder

Ella Morgan

Co-Founder

( 00-03 )

OUR CLIENTS

We’ve partnered with forward-thinking companies across tech, retail, SaaS, and lifestyle.

( 00-03 )

OUR CLIENTS

We’ve partnered with forward-thinking companies across tech, retail, SaaS, and lifestyle.

( 00-06 )

FAQ

These are the most common questions. Answered with no spin, no filler. Still have one? Reach out and ask.

How soon can we start?

Usually within 1–2 weeks. It depends on availability and project fit. Once we align, we move fast.

What if I only need design or just dev?

That works. We can jump in where it makes sense — design only, dev only, or both. Totally up to you.

Do you offer ongoing support?

Yes. You’ll get 1 week of post-launch support. If you need longer-term help, we can set up a monthly retainer.

Can I update the site myself later?

Absolutely. You’ll have full access and control — plus training or handoff docs if needed.

What’s your typical process?

Kickoff call, concept phase, daily async updates, shared boards, and 2-day check-ins. You’ll always know where things stand.

How do payments work?

50% upfront, 50% on delivery — unless we agree on something else. We keep it simple and fair.

How soon can we start?

Usually within 1–2 weeks. It depends on availability and project fit. Once we align, we move fast.

What if I only need design or just dev?

That works. We can jump in where it makes sense — design only, dev only, or both. Totally up to you.

Do you offer ongoing support?

Yes. You’ll get 1 week of post-launch support. If you need longer-term help, we can set up a monthly retainer.

Can I update the site myself later?

Absolutely. You’ll have full access and control — plus training or handoff docs if needed.

What’s your typical process?

Kickoff call, concept phase, daily async updates, shared boards, and 2-day check-ins. You’ll always know where things stand.

How do payments work?

50% upfront, 50% on delivery — unless we agree on something else. We keep it simple and fair.

How soon can we start?

Usually within 1–2 weeks. It depends on availability and project fit. Once we align, we move fast.

What if I only need design or just dev?

That works. We can jump in where it makes sense — design only, dev only, or both. Totally up to you.

Do you offer ongoing support?

Yes. You’ll get 1 week of post-launch support. If you need longer-term help, we can set up a monthly retainer.

Can I update the site myself later?

Absolutely. You’ll have full access and control — plus training or handoff docs if needed.

What’s your typical process?

Kickoff call, concept phase, daily async updates, shared boards, and 2-day check-ins. You’ll always know where things stand.

How do payments work?

50% upfront, 50% on delivery — unless we agree on something else. We keep it simple and fair.

( 00-08 )

BLOG

This is where we share what’s actually worth doing.

Discover all articles

Why most SaaS websites looks the same (and how to not be one of them)

Your Website Isn’t “Almost There” — It’s just not working

Branding isn’t what you think it is.

( 00-03 )

SUMMARY

The result was more than a new site. It was a shift in perception. Formory went from “just another tool” to a product with a point of view.

We delivered a refreshed identity, UX-focused layouts, and a fast, responsive site that’s easy to manage. More engagement, higher demo requests, better onboarding flow — and finally, a digital presence that reflects the product’s actual value.