01
ABOUT THE PROJECT
A communication system built from scratch
DELIVERABLES
3 lifestyle photoshoots (200+ assets)
Email template system in Klaviyo
Social Media template library in Canva
CHALLENGE
Minot had no shared templates, no consistent visual language. Every campaign began from zero.
MY ROLE
Under Melody's creative direction, I shot three lifestyle campaigns, designed a modular email template system in Klaviyo, and built social media templates for Pinterest and Instagram.
02
MARKETING DESIGN
Social Media Templates
Minot's visual identity, designed by JaneMade. I worked within this system to build the email and social template library.
SEASONAL CAMPAIGN
COLLECTION/SEASONAL
SALES/PROMOTIONAL
03
SOCIAL MEDIA DESIGN
Email Template System
The template system breaks down into four content types, each designed to serve a specific purpose while maintaining visual cohesion.
EDUCATIONAL CONTENT
PRODUCT STORTELLING
LIFESTYLE + BRAND POSITIONING
04
PHOTOSHOOTS
3 Photoshoots
3 Photoshoots
SEASIDE TABLESCAPE
WINTER COLLECTION LAUNCH
ABOUT THE PROJECT
01
ABOUT THE PROJECT
A communication system built from scratch
DELIVERABLES
3 lifestyle photoshoots (200+ assets)
Email template system in Klaviyo
Social Media template library in Canva
CHALLENGE
Minot had no shared templates, no consistent visual language. Every campaign began from zero.
MY ROLE
Under Melody's creative direction, I shot three lifestyle campaigns, designed a modular email template system in Klaviyo, and built social media templates for Pinterest and Instagram.
