01
ABOUT THE PROJECT
Minot Candles
DELIVERABLES
3 lifestyle photoshoots (200+ assets)
Modular email template system in Klaviyo
Pinterest and Instagram template library in Canva
CHALLENGE
Minot needed lifestyle photography that positioned their candles as part of a curated life, not sterile product shots. Beyond that, they lacked a cohesive system to communicate consistently across email and social; every campaign required starting from scratch.
MY ROLE
Under Melody's creative direction, I shot three lifestyle campaigns, designed a modular email template system in Klaviyo, and built social media templates for Pinterest and Instagram.
02
MARKETING DESIGN
Email Template System
We wanted to create a system where Minot's marketing team could mix and match template blocks in Klayvio to create categorized Minot's emails into three types: product story-driven, collection/themed, and sales/text-based. I analyzed their previous correspondence and brand guidelines and gathered inspiration that felt true to their visual patterns, then wireframed in Figma before creating the Klayvio templates.
PRODUCT/STORY DRIVEN
COLLECTION/SEASONAL
PRODUCT/STORY DRIVEN
03
SOCIAL MEDIA DESIGN
Social Media Templates
The template system breaks down into four content types, each designed to serve a specific purpose while maintaining visual cohesion.
EDUCATIONAL CONTENT
PRODUCT STORTELLING
LIFESTYLE + BRAND POSITIONING
04
PHOTOSHOOTS
3 Photoshoots
3 Photoshoots
SEASIDE TABLESCAPE
WINTER COLLECTION LAUNCH
ABOUT THE PROJECT
SUMMARY
Everly went from forgettable to unmistakable. The brand now carries weight — visually and verbally. It feels sharp, fast, and self-aware. It sounds like a team that knows who they are and who they’re building for.
The final delivery included full naming, brand strategy, visual identity, messaging, type system, and guidelines. Their new website now acts as both a sales tool and brand moment. Internally, the identity helped align the team around a clear story. Externally, it finally gave Everly the presence they were missinng.
