Spark Studio

Graphic Design

Skip the process

TIMELINE

4 Weeks

SKILLS

Branding, Packaging

Project

Advertising Design

TEAM

Solo

Spark Studio

Graphic Design

Skip the process

TIMELINE

4 Weeks

SKILLS

Branding, Packaging

Project

Advertising Design

TEAM

Solo

Spark Studio

Graphic Design

Skip the process

TIMELINE

4 Weeks

SKILLS

Branding, Packaging

Project

Advertising Design

TEAM

Solo

( 00-01 )

ABOUT THE PROJECT

Everly had the product, the growth, and the ambition — but their brand looked and sounded like an afterthought. Their visual identity felt safe. The logo said nothing. The messaging read like it was written by a committee. It didn’t match the energy of the team or the quality of the product.

We came in to rebuild their brand from the ground up. New name, new voice, new look — everything built to make people feel something, not just recognize a logo. The goal was to create a brand that had edge, presence, and long-term flexibility across all platforms.

( 00-01 )

WHY HIRE ME?

I design at the intersection of product and graphic design, blending strategy with creativity. From UX to branding, marketing, packaging, and animation. I don’t just stick to one label because I approach design from every angle.

Fast delivery

We move quickly without cutting corners—weeks, not months.

Fast delivery

We move quickly without cutting corners—weeks, not months.

Fast delivery

We move quickly without cutting corners—weeks, not months.

Clean design

No clutter. Just intuitive, modern layouts that guide users and build trust.

Clean design

No clutter. Just intuitive, modern layouts that guide users and build trust.

Clean design

No clutter. Just intuitive, modern layouts that guide users and build trust.

One team, all in

Branding, UI/UX, dev. Our team handles it all under one roof.

One team, all in

Branding, UI/UX, dev. Our team handles it all under one roof.

One team, all in

Branding, UI/UX, dev. Our team handles it all under one roof.

Built to scale

Our systems grow with you, from landing pages to full-scale platforms.

Built to scale

Our systems grow with you, from landing pages to full-scale platforms.

Built to scale

Our systems grow with you, from landing pages to full-scale platforms.

Performance

Fast to load. Fast to build. Your site should perform as well as your product does.

Satisfied customers

Make it easier for people to get what they came for. Better UX means fewer drop-offs and more conversions.

Fully responsive

One experience across all screens. From mobile, through tablet to desktop.

( 00-02 )

CHALLENGES

The hardest part wasn’t designing something beautiful. It was finding the right tone. Everly’s team wanted something bold, but not loud. Confident, but not corporate. Fun, but still trusted by enterprise clients. That tension was the brief — and the biggest challenge.

We started by killing everything that felt vague. Generic names, placeholder taglines, safe color palettes. The focus became clarity and personality. We created a brand system that could flex across product, social, sales, and hiring — without losing its voice in the process.

( 00-01 )

WHO WE ARE?

You don’t need fifty slides, ten calls, and six personas to build something good. You need a clear idea, the right tools, and a team that gives a damn. That’s what Pokota is.

Everything you need.

From naming and brand strategy to design and development — we offer full-service builds without the fluff.

Everything you need.

From naming and brand strategy to design and development — we offer full-service builds without the fluff.

One team.

No handoffs, no third parties, no confusion. You work with the same core team from kickoff to launch.

One team.

No handoffs, no third parties, no confusion. You work with the same core team from kickoff to launch.

Small on purpose.

We stay lean so we can move fast, stay personal, and stay focused. No middlemen. No slowdowns.

Everything you need.

From naming and brand strategy to design and development — we offer full-service builds without the fluff.

One team.

No handoffs, no third parties, no confusion. You work with the same core team from kickoff to launch.

Small on purpose.

We stay lean so we can move fast, stay personal, and stay focused. No middlemen. No slowdowns.

( 00-02 )

POKOTA IN NUMBERS

Numbers don’t say everything, but they help. Here’s a quick look at where we’ve been and what we’ve built.

Check all projects

( 00-02 )

POKOTA IN NUMBERS

Numbers don’t say everything, but they help. Here’s a quick look at where we’ve been and what we’ve built.

Check all projects

60+

Brands built from scratch.

60+

Brands built from scratch.

24h

Average feedback turnaround.

24h

Average feedback turnaround.

100%

Designed and developed in-house.

100%

Designed and developed in-house.

Increase in conversions.

60+

Brands built from scratch.

24h

Average feedback turnaround.

100%

Designed and developed in-house.

Increase in conversions.

( 00-03 )

FOUNDERS

Pokota is led by two founders who care about craft, clarity, and building things that hold up under real use.

Sophie Taylor

Founder

Sophie Taylor

Founder

Ella Morgan

Co-Founder

Ella Morgan

Co-Founder

Sophie Taylor

Founder

Ella Morgan

Co-Founder

( 00-03 )

OUR CLIENTS

We’ve partnered with forward-thinking companies across tech, retail, SaaS, and lifestyle.

( 00-03 )

OUR CLIENTS

We’ve partnered with forward-thinking companies across tech, retail, SaaS, and lifestyle.

( 00-06 )

FAQ

These are the most common questions. Answered with no spin, no filler. Still have one? Reach out and ask.

How soon can we start?

Usually within 1–2 weeks. It depends on availability and project fit. Once we align, we move fast.

What if I only need design or just dev?

That works. We can jump in where it makes sense — design only, dev only, or both. Totally up to you.

Do you offer ongoing support?

Yes. You’ll get 1 week of post-launch support. If you need longer-term help, we can set up a monthly retainer.

Can I update the site myself later?

Absolutely. You’ll have full access and control — plus training or handoff docs if needed.

What’s your typical process?

Kickoff call, concept phase, daily async updates, shared boards, and 2-day check-ins. You’ll always know where things stand.

How do payments work?

50% upfront, 50% on delivery — unless we agree on something else. We keep it simple and fair.

How soon can we start?

Usually within 1–2 weeks. It depends on availability and project fit. Once we align, we move fast.

What if I only need design or just dev?

That works. We can jump in where it makes sense — design only, dev only, or both. Totally up to you.

Do you offer ongoing support?

Yes. You’ll get 1 week of post-launch support. If you need longer-term help, we can set up a monthly retainer.

Can I update the site myself later?

Absolutely. You’ll have full access and control — plus training or handoff docs if needed.

What’s your typical process?

Kickoff call, concept phase, daily async updates, shared boards, and 2-day check-ins. You’ll always know where things stand.

How do payments work?

50% upfront, 50% on delivery — unless we agree on something else. We keep it simple and fair.

How soon can we start?

Usually within 1–2 weeks. It depends on availability and project fit. Once we align, we move fast.

What if I only need design or just dev?

That works. We can jump in where it makes sense — design only, dev only, or both. Totally up to you.

Do you offer ongoing support?

Yes. You’ll get 1 week of post-launch support. If you need longer-term help, we can set up a monthly retainer.

Can I update the site myself later?

Absolutely. You’ll have full access and control — plus training or handoff docs if needed.

What’s your typical process?

Kickoff call, concept phase, daily async updates, shared boards, and 2-day check-ins. You’ll always know where things stand.

How do payments work?

50% upfront, 50% on delivery — unless we agree on something else. We keep it simple and fair.

( 00-08 )

BLOG

This is where we share what’s actually worth doing.

Discover all articles

Why most SaaS websites looks the same (and how to not be one of them)

Your Website Isn’t “Almost There” — It’s just not working

Branding isn’t what you think it is.

( 00-03 )

SUMMARY

Everly went from forgettable to unmistakable. The brand now carries weight — visually and verbally. It feels sharp, fast, and self-aware. It sounds like a team that knows who they are and who they’re building for.

The final delivery included full naming, brand strategy, visual identity, messaging, type system, and guidelines. Their new website now acts as both a sales tool and brand moment. Internally, the identity helped align the team around a clear story. Externally, it finally gave Everly the presence they were missinng.